Bret Kelley has officially begun his tenure as president of Trivantage®, and for our first issue of Market Corner in 2024, we asked him to share his message to our customers and thoughts on how Trivantage can deliver for you.
What are your goals as president of Trivantage?
First and foremost, it is important to me that I have a clear understanding of customer preferences, which is why I spent the second half of 2023 visiting and listening to our customers in one-on-one meetings. Only through active listening will Trivantage continue to deliver a best-in-class, end-to-end experience. I also want to better understand what is working well, those areas to emphasize, and where we have areas of opportunity. I have no doubt our customers can count on Trivantage for innovative new products and services, and I value their input on how we can deliver for them.
How would you describe the evolution of Trivantage in recent years?
Trivantage is not the same company it was five years ago, and it won’t be the same company five years from now. This is due in no small part to how our company takes the long view with a drive to improve mindset and exemplifies high integrity and determined resolve. We also are forward thinkers, and to that end, we remain focused on an omnichannel environment, which provides customers with a seamless brand experience regardless of channel. Given increased shopping habits through technological advancements, including for online, mobile, and app experiences, we must identify new and different ways to connect with our customers and move their business forward.
What’s your message to Trivantage customers?
At our core, we remain firmly committed to their success and will work very hard to earn their business each and every day. They can count on Trivantage to listen and understand areas we need to emphasize and where we have opportunities to improve. There is always room to improve. We must lean into the strong partnerships we have developed for more than two decades and really listen to what our customers are telling us. If we all get a little better at what we do each day, the tide will lift everyone’s boat.
