Market Corner

Market Corner is the monthly marketing newsletter from Trivantage offering information on new products, sales tips, Awning Composer tutorials and much more.

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NEW: Introducing Sunbrella® Extract™

You won’t want to miss Sunbrella Extract, an oil-based stain remover that draws out the toughest, most set-in grease and oil-based stains for quick and easy removal. This new product from Sunbrella leaves fabrics looking like new, and an easy two-step process takes only 10 minutes for results.


Specially formulated for deep-down fiber penetration, Sunbrella Extract targets stain and debris particles, capturing and lifting them to the surface. Just spray, wait 10 minutes, then vacuum the dry powder away.


Sunbrella Extract, available in a 5-oz. metal can, is a non-PFAS cleaning product option. It has been tested and approved for use on all Sunbrella fabrics, with the exception of Horizon® marine vinyl. The product is also safe for use on most other water-safe fabrics, though it should always be spot tested before use on non-Sunbrella fabrics.


Order Extract today

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Ready to Download: Trivantage Digital Catalog

At Trivantage, we are committed to delivering a best-in-class experience and hassle-free ordering of industry-leading brands, and having everything you need all in one place. Case in point, the new 2023-24 Trivantage Digital Catalog.


Available only at trivantage.com, you can browse, research, or download the digital catalog. You can access the full catalog, or to save time and space, you can download separate market-specific catalog sections – Fabric, Shade Solutions, Clean/Protect/Adhere, Hardware, Trim & Cord, and Reference.


With a wide range of products to choose from and a Customer Care Team dedicated to your business, there’s never been a better time to take advantage of hassle-free, easy ordering from Trivantage.


Download your copy

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Cool, Comfortable Shade: Marine Shade Fly

Are you ready for summer? Or better yet, are you prepared to offer your boating customers the protection they need from the scorching sun? With spring winding down, now is the time to consider the benefits of a Marine Shade Fly.


The ultimate upsell for marine and boat fabricators, adjustable Marine Shade Fly products offer an easy-to-install method to avoid harsh UV rays while on the water. With a hand-selected offering of shade fly supplies, Trivantage® makes it easy to purchase everything you need to meet your customers’ needs, including pick-and-choose adjustable pole sets, fabric, and hardware. Your customers can count on cool shade in seconds, not to mention a comfortable on-board boating experience


Trivantage offers four categories of premium performance lightweight pole sets, and each set comes with two poles. And don’t forget to pair Marine Shade Fly products with over 100 industry-leading fabrics from multiple collections, all hand-selected by Trivantage. Stay on the cutting edge of boating trends and tastes and shop Marine Shade Fly options today.


To learn more about Marine Shade Fly, contact your local sales representative or contact us at 800-786-1876.


Shop Trivantage Clearance

There’s still time to take advantage of spring savings from Trivantage®. From 400+ performance fabrics to workroom essentials, we have incredible specials on our designer upholstery fabric, hardware, thread, trim and cord, and associated fabrics and textiles. You also can save big on a wide range of items in awning, marine, shade, upholstery, and more.


These deals won’t last long and are available in limited quantities, so don’t delay. Discount details are available on each item’s product page.


For more information, contact your local sales representative or contact us at 800-786-1876.


Save today

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Sustainability: Think Differently

Our parent company Glen Raven has updated its Corporate Sustainability Report highlighting the progress the company, including Trivantage, has made on sustainability goals introduced in 2019 that encourage us to think differently and more ambitiously about how Glen Raven can be a better corporate citizen.


You may recall that Glen Raven’s sustainability ambitions are organized around two pillars – Supporting associates and communities and sustaining our planet. The updated report includes metrics demonstrating the company’s pattern of good for both pillars. In terms of energy management, all Trivantage facilities are 100% powered by certified renewable electricity, as are Glen Raven facilities in France and China and Glen Raven Logistics facilities.


Please take a moment and read the report and learn how Glen Raven has set a high bar for its sustainability goals, as well as how Trivantage and other company business units share a vision of a more sustainable world and prosperous communities.


Spring Showers, Torrential Rain No Match for Hydrofend®

For the ultimate defense against the weather, including spring showers and precipitation that often turns torrential, shop Hydrofend marine cover fabric from Trivantage®.


Forged from durable polyester monofilament yarn, Hydrofend provides maximum tear and tensile strength plus excellent breathability to prevent condensation, mold, and mildew. From covering boats and personal watercraft covers to protecting weather-exposed investments, Hydrofend offers water resistance up to six times greater than uncoated fabrics. It is tested to meet our strict performance standards and includes a proprietary high-performance back coating designed to perform.


Available exclusively from Trivantage, your customers can count on Hydrofend for multi-purpose applications including boat covers, bimini tops, boat enclosures, storage covers, and furniture covers. To ensure superior performance, this protective fabric resists fraying, cold cracks, and fading, and it was designed with a tear strength starting at almost 40 pounds warp and fill.


Hydrofend is proudly Made in the USA and available in 13 fade-resistant colors, including our newest colorways, Mahogany Brown and 13 fade-resistant colors, including our newest colorways, Hunter Green. The fabric is available in cut yardage and protected under a 5-year non-prorated warranty, while Radiant Red and Deep Maroon each come with 3-year warranties.


When you shop, don’t forget to check out our Hydrofend Marine Binding in coordinating colors for a sleek, colorfast, and water resistant finishing touch. You can also count on Trivantage for matching thread, zippers, and more.


For complete information, visit our Hydrofend page, contact your sales representative, or call us at 800-786-1876.


Problem-Solver: Keith Purves Steps Into New Role at Trivantage

We are equal parts thrilled and proud to share that Keith Purves has been promoted to Business Development and Training Manager for Trivantage. In his new role, our long-time outside sales representative in Florida will focus on expanding our portfolio of products and leading internal and external product application training.


Keith joined Trivantage in 2013 after a 20-year career operating his family business, Riverside Covers, a custom marine canvas shop. He is a current chair of Marine Fabricators Association (MFA), longtime member of Advanced Textiles Association (ATA), and was honored with the 2022 Outstanding Volunteer Award from the industry organizations.


According to Bret Kelley, vice president of sales for Trivantage: “Not only has Keith been highly successful in his sales position, but his unique skill sets and expertise as a fabricator have made him a highly valued resource and problem-solver for our customers and a training resource for our team.”


During the transition period, Keith will continue to work closely with customers as we work to fill the open outside sales position.


Please join us in congratulating Keith on his new position, and if you have not yet met him, your sales representative would be happy to facilitate an introduction for a conversation on how to solve a problem you may be having.


Customer Spotlight: Banner Canvas

When Faith Roberts, owner of Banner Canvas in Ham Lake, Minnesota, left bridal design in 1986 to pursue a career in marine fabrication, she sought out an industry expert for advice. That’s when she met the late Bob Weldon, former branch manager at Trivantage.


“Bob was a wonderful friend and mentor,” Roberts recalled. “He did a lot for me and for our industry.” In the early days, when Roberts had a question about dying fabrics or where to find a finishing company, Weldon was ready with an answer: “I could always rely on Bob to help me figure out a problem.”


Roberts has worked in the marine fabrication industry for more than 40 years, but perhaps her most impressive accolade is that she purchased the company she worked for — and her current company, Banner Canvas — after only a year of experience. “When the owners were ready to sell, they thought I had the right talent to take over and keep the brand name strong,” she said.


Roberts built her robust clientele solely through word of mouth, noting: “Potential customers would approach me because they had seen my work at their friends’ houses.” When asked how she provides value to her customers, she explained the importance of technicality. “You have to understand the products and how one product is better for a certain location and project than another,” she said. “This comes with an understanding of the market and fabric engineering.”


When asked what makes a good supplier, Roberts emphasized the importance of relationships and drew parallels to her partnership with Trivantage.


“The truly best suppliers invest their time and develop a long-term relationship — I know I can call them if I have any questions,” she said. “Bob was a true partner and did not view our customer relationship as transactional.”


Today, Roberts relies on Trivantage account representative T.J. McGillis, who has guided her through several projects. She also turned to Trivantage to outfit a 30-foot slipper launch, a traditional Thames River pleasure boat. It was fabricated with Sunbrella® marine fabric in Ivy and Hemlock Tweed.


For more information on how Trivantage can assist with your next project, contact your sales representative, shop trivantage.com, or call us at 800-786-1876. Be sure to contact your sales representative and share your story with us and we may include it in a future Market Corner.


Barricade: Protect What Matters Most

If you have not yet tried Barricade, an advanced, four-layer fabric designed to meet and surpass the challenging requirements of a basic cover fabric, then the time to do so is now.


Available exclusively from Trivantage®, this highly water resistant and quick drying fabric will ensure valuable possessions are protected for years to come. Barricade features a breathable film sandwiched between two layers of soft but durable bicomponent non-woven material. From grills and motorcycles to cars and airplane windshields, the fabric guards against the damaging effects of sun, dirt, dust, and moisture. It is also UV resistant and lightweight for easy storing.


As a result, help your customers protect their valuable investments from the elements and scratching for years to come with Barricade.


Barricade is in stock and ready to ship. Please contact your sales representative for a sample, shop Barricade on trivantage.com, or contact us at 800-786-1876.


Choosing the Correct Patterning Fabric Makes a Boatload of a Difference

With spring underway, now is the time to ensure your customers – and their applications – are prepared for boating season.


When lightweight, highly tear-resistant patterning material is needed, Canvex® and Patternpro offer multiple solutions. With excellent stability and lay-flat properties, these HDPE products are ideal for marine canvas patterning.


Choosing the correct patterning fabric can drastically improve the efficiency of designing and fabricating large-scale projects. Canvex and Patternpro are also engineered to improve the accuracy of measurements and marks while on the job.


Shop now and discover how tear-resistant patterning fabric can make a boatload of a difference:


  • NEW Patternpro from Polyfab – This ultra stable, two-sided patterning fabric is a popular choice for fabricators, and offers a tighter weave structure. Choose from folded 157” or non-folded 78.7” products for your specific fabrication.
  • Canvex I – This clear, reinforced plastic sheeting is also popular for patterning boat covers, snap-on covers, biminis, and other marine uses. Canvex I is one-sided, 81” wide, and ideal for projects prioritizing light weight.
  • Canvex II –Also popular for patterning large projects, Canvex II is two-sided, 72” wide, and best used for jobs that require superior tear resistance and patterns that require markings on both sides of the material.

Discover the difference performance patterning can make. Shop pattern fabric today, contact your sales representative, or call us at 800-786-1876.