Market Corner Blog

Updated regularly, the Trivantage Market Corner Blog spotlights new products, industry updates, and growth opportunities for you and your business.

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Advanced Textiles Expo 2025: Sign Up for Free, On Us

Advanced Textiles Expo 2025 is just over two months away—have you registered? There’s still time to secure your spot, and Trivantage® has you covered with VIP discounts! Join thousands of attendees at the industrial textile industry’s flagship tradeshow in Indianapolis for free, compliments of Trivantage. Click here to register, then enter code EX25VIPTRI at checkout to save up to $189.



The expo will be held Nov. 5-7, 2025 at the Indiana Convention Center, showcasing the newest innovations and the latest technology and textiles in the marketplace. This year, the show is co-located with the Sun Shading Expo North America, the only U.S. show where the interior and exterior sun shading industry meets.



We invite you to visit us at Booth #1129 and see for yourself the tools we offer to grow your business. We’ll be showing off new products and services catered to the marine and shade markets, like:


Additionally, don’t miss the opportunity to learn about Trivantage Plus™, the industry’s first membership program that offers tailored support, just for you. With exclusive benefits like flat-rate shipping, industry partner specials, and product discounts not available anywhere else, this program offers savings you can’t afford to skip.



Make your plans to attend and connect with like-minded peers and industry partners who will help move your business forward. We look forward to seeing you at Booth #1129 and discussing how Trivantage can help you get the job done!

Make the Most of Your Visit to Indianapolis: ATE 2025

Advanced Textiles Expo 2025 and Sun Shading Expo North America are ready to take the Racing Capital of the World by storm! Outside of enjoying the tradeshow, Indianapolis offers plenty of vibrant ways to make the most of your visit in early November.



Discover Local Gems
The Indiana Convention Center is conveniently located downtown, just steps from White River State Park and a cluster of museums and attractions. Plus, did you know that Indy has more monuments and memorials than any U.S. city outside of Washington, D.C.? With plentiful parking and a straightforward grid layout, this area provides plenty to do after the show floor closes. Carve out some time to indulge in the culinary and brewery scene, experience art and culture, or stroll through unique neighborhoods. Get the complete guide to visiting Indy here!


Join us at Pub Night on Nov. 4
Kick off ATE with an evening of networking and fun! Trivantage® is proud to sponsor Pub Night alongside the Professional Awning Manufacturers Association, ATA Canada, and Fabric Structures Association at Pins Mechanical. Connect with peers, share ideas, and unwind over games and drinks from 7 to 9 p.m. Space is limited, so keep and eye out for the event RSVP!


Register for Free
Not registered for the expo yet? Trivantage has you covered: enter code EX25VIPTRI at checkout to save up to $189, and get access to both shows. Don’t forget to stop by Booth #1129 to see us!


Back by Popular Demand: Marine Fabricators Conference Returns to Savannah, GA

Kick off 2026 with three action-packed days of learning, networking, and hands-on experiences to grow your skills and your business. From upholstery foam deep dives to AI tools, patterning, and strategies for putting value on your hard work, there’s something in store for every marine fabricator at the Marine Fabricators Conference from Jan. 8-10, 2026.



And it’s not all seminars—enjoy the Fabricator’s Olympics, the annual costume party, an offsite tour of Thunderbolt Marine and a full exhibitor show floor! Find the full schedule and details here, including how to enter competitions.


On Friday, Jan. 9, visit us at booth #13 to explore our latest marine products, get expert advice, and take advantage of our exclusive show special.


Register by Oct. 31 to lock in the best price—don’t miss out on the marine event of the year!


New Benefits: Trivantage Plus™ Adds Industry Partners

At Trivantage® , we’re always looking for new ways to bring value to our customers. That’s why recently enhanced Trivantage Plus, the industry’s first customer membership program. Edward Segal, Inc. and CADeffects are the newest partners to join 11 other brands, offering exclusive discounts and benefits to members.



Edward Segal Inc. is the only made-in-the-USA company to offer fastening solutions for eyelets, grommets, rivets, and snap fasteners. Trivantage Plus members will now receive their choice of a free grommet tool set or snap fastener tool set (~$475 value!) with the purchase of a Model 3P6 or 3P6-X Portable Pneumatic Press. Designed for efficiency, these machines punch holes and install grommets with washers in a single cycle, accommodating a wide range of industrial fabrics.


Trivantage Plus members can save 5% on the Leica ICON iCS50 Laser Measurement System through CADeffects, which amounts to nearly $1,500 in savings. This machine is the state-of-the-art construction sensor that handles both simple and complex layout and 3D measurement tasks, combining the precision of laser technology with the innovative Leica vPen— the first-ever remote measurement pen.


Edward Segal, Inc. and CADeffects join Albany Foam & Supply, Inc., AP Consulting, Autometrix, Awning Composer, Consew, Fabric Tattoo, Meistergram, Miller Weldmaster, MPanel, Shade Sail University, and TagTime USA on the Trivantage Plus partners list.


In addition to growing its partner network, Trivantage has added the following benefits for members since launching the program in 2023:

  • Discounts on select Trivantage products

  • Complimentary memo samples with free shipping

  • Exclusive access to “Shop Talk,” virtual, educational product and business seminars

  • Flat-rate, same-day shipping

  • Reduced restocking fees

Don’t miss out on member-only perks—join or renew Trivantage Plus today! Reach out to your sales representative or call 800-786-1876 to claim your benefits.


Performance on Deck: A Marine Seminar for Fabricators to Learn and Connect

Seeking continued education and networking opportunities in the world of marine fabrication? Look no further than our new, traveling seminar – Performance on Deck – where we explore emerging trends, product applications, and what it takes to run a successful business in today’s landscape.


At this event, you’ll gain knowledge on best practices from industry experts, watch live demonstrations, connect with peers and expand your network, and discover innovative products from trusted brands at a vendor market. Past presentation topics have included: U-Zip, Why Sunbrella, Clear Vinyl 101, Tools Needed to go Digital, Knowing your Worth, and more – and they’re evolving with each seminar.


“It’s nice to be surrounded by others in the industry and to get reenergized about what I’ve chosen to do as my profession,” Rebecca Segrest, owner of Off Season Canvas, said at the most recent seminar. “It’s fun to hear other voices, what they’re engaging in and the way the market is increasing across the board.”


So far, Performance on Deck has been held in Baltimore, Maryland; City of Industry, California; and St. Augustine, Florida, with plans to continue in new locations.


If you’re interested in attending a future seminar, contact your local representative.

Are You Registered for IFAI Expo?

If you haven’t already registered, it’s time to reserve your spot at IFAI Expo. The flagship show for the industrial textile industry will be held Oct. 12-14 at the Charlotte Convention Center in the heart of North Carolina’s largest city, and we can’t wait to connect with you in person at Booth #1627.


While at the Expo, we hope you will make plans to attend our Campfire education session at 11 a.m. on Oct. 12 titled “Effective Ways to Use Social Media To Drive Sales.” Ron Paratore, our outside sales representative, and Kelsey Adamson, a senior public relations manager at our marketing partner Wray Ward, will cover social media basics for businesses of every size, the impact of this constantly evolving media on connecting with customers and prospects, and tips for identifying fresh content and sharing your customers’ success stories. You won’t want to miss a conversation that’s sure to be as engaging and interactive as it is informative.


You also can receive VIP discounts from Trivantage to access the Expo. When registering, you can apply code EX22VIPTV for a free “Show Floor Registration” package or code EX22TENTV for 10% off the “All Access Registration” or “Expo Plus Registration” packages. To register, go to IFAIexpo.com/Register and click the Attendee button to begin. Once on the Registration Details page, click either All Access, Expo Plus, or Show Floor Registration. Then on the Shopping Cart page, enter your choice of discount codes and the discount will be applied.


Be sure to also click on IFAI Expo for details on registration, accommodations, show schedules, and educational offerings designed with members in mind. Watch this space next month for additional previews on the Expo and how you can see for yourself the quality products and innovative solutions behind game-changing marine and shade offerings from Trivantage.


Coming Soon: IFAI Expo

The countdown is on: IFAI Expo, the flagship show for the industrial textile industry, is set for Oct. 12-14 in Charlotte, North Carolina, and as your partner, we at Trivantage® look forward to reconnecting with you in person to discuss the variety fabrics, tools, and hardware we offer to best suit your needs.


We invite you to visit Booth #1627 and see for yourself the quality products and innovative solutions behind our game-changing marine and shade offerings, including:


  • Hydrofend® cover fabrics – Hydrofend is a solution-dyed polyester with a proprietary high-performance back coating. Available exclusively from Trivantage, the product is designed to balance high water resistance with breathability, and its multi-purpose applications include boat covers, bimini tops, boat enclosures, storage covers, and furniture covers. Click here for a complete listing of 13 available colors, including our two newest colorways, mahogany brown and hunter green.
  • Marine Shade Fly – The heat may be on this summer, but a Marine Shade Fly offers convenient, easy shade when needed the most. This easy-on-and-off application provides a cool, comfortable on-board boating experience, and you will see our premium boat shade poles firsthand at IFAI Expo. We’ll also show you some of the most popular shade fabrics we’ve hand-selected from multiple collections to pair beautifully with any of the shade pole sets.
  • Engineering Services – You won’t want to miss Awning Composer®, an easy-to-use rendering software designed to move projects to production in half the time. As part of a new service solution from Trivantage for awning and shade fabricators, we are now offering access to professional engineers for awning or shade sail projects that require sealed computer-aided design (CAD) drawings or engineering letters of approval. Stop by our booth to learn how a simple, three-step process assists licensed engineers in all 50 U.S. states in providing the technical information needed for them to run load calculations on your projects.


Watch this space in the months ahead for additional previews on IFAI Expo and how you can experience the Trivantage difference at the show. In the meantime, be sure to follow our social pages – Facebook, Instagram, LinkedIn – for the real-time updates up to and during the Expo. You also can click on IFAI Expo for details on registration, agendas, and educational offerings and solutions designed with members in mind.

See You in NC: Trivantage Debuts at International Window Coverings Expo

Calling all fabricators, workroom professionals, and designers! We’re excited to make our debut at the International Window Coverings Expo (IWCE) on April 21-23, 2026 in Raleigh, North Carolina.



IWCE has served the window coverings and interior design industry for 30 years as the premier trade show and educational conference. It’s where buyers, fabricators, designers, retailers, workrooms, and installers can connect with thousands of suppliers, view innovative products, and attend 40+ seminars and events to stay competitive in the evolving world of window fashions.


IWCE offers invaluable networking opportunities, even outside of the show floor. Kick off the week by connecting with industry peers at the Golden Hour Cocktail Party, hosted by the Window Coverings Association of America and sponsored by Trivantage from 6 to 8 p.m. on Monday, April 20.


The show officially starts on Tuesday, April 21 with a day full of engaging seminars, and the exhibitor floor opens on Wednesday, April 22. Stop by the Trivantage booth (#221) to experience our new Sunbrella® Sheer collection, get a sneak peek of the new Sunbrella Fusion Collection, enter to win prizes, and learn more about our fabric and tool offerings for makers.


Not yet registered for the show? Get a complimentary VIP pass,, on us. Enter code “EXHTRIV461” at checkout.


Inside Shades of Innovation: New Shade Seminar Fosters Community, Learning

Beyond supplying materials, our mission is to help our customers excel in their craft by equipping them with knowledge and resources. We’ve doubled down on that effort by launching several new educational experiences, including Shades of Innovation: a seminar exploring all things shade sail..



Our inaugural seminar in Los Angeles was a major success. Nearly 75 fabricators gathered to hear from the creators of Shade Sail University on topics like design, 3D rendering, theory, post and bracket installation, measuring, plus tips and tricks.


Patrick Howe, founder and CEO of Shade Sail University, gave a practical example by using a force gauge to highlight the strength of turnbuckle support and the effects of wind.


“You’re not designing for a sunny day—you’re designing for a day like today,” Howe said, as gusts of wind whipped through the area.


Catch a glimpse as he stands on top of a sail to demonstrate. Though he tightened the turnbuckle by hand for the purposes of demonstration, two wrenches are needed for tightening on an install.



More than just education, attendees walked away with a stronger sense of community. Oscar Guadarrama from SombraTeck particularly enjoyed being able to relate to others in the industry on common challenges.


“Pretty much everybody here has the same problems that we encounter,” Guadarrama said. He noted that contacts he made at the seminar will be useful when issues arise in the future, “so we can solve them quickly and more easily.”


Jerry Margrave, owner of Specialty Trim and Awning in Bakersfield, California, said he was able to make valuable business connections and share resources with peers.


“The more people I meet, the better it is for my business,” Margrave said.


Lori Plata, a Trivantage customer care representative, recommends that anyone in the shade industry or looking to enter should attend future Shades of Innovation seminars for the collaborative atmosphere.


“It’s a lot of shade shops learning from each other,” Plata said. “This seminar is a huge resource for learning tips and tricks—anything from upselling to thread usage to profitability…you name it.”


This event is the latest in a series by Trivantage. In 2025, we introduced The Makers Meet for workroom and upholstery professionals, which returns on May 8, 2026. We also continue to host Performance on Deck marine fabrication seminars across the country.


Stay tuned for seminars happening near you soon!


The Makers Meet: Behind the Scenes with Sunbrella

Trivantage is committed to helping makers thrive. More than just tools and support, we’re paving the way for creativity with educational opportunities that empower you to do your best work.


Last year, we successfully introduced an all-new event geared toward workrooms, upholsterers, and designers: The Makers Meet. We’re thrilled to bring this event back as a behind-the-scenes experience presented by the Window Coverings Association of America (WCAA) and Trivantage at Sunbrella’s Flagship Manufacturing Plant.


Join us in Anderson, South Carolina on May 8, 2026 for a day of inspiration and a unique glimpse into the innovation behind Sunbrella products. Attendees will step behind the scenes on a guided tour of the one-million-square-foot campus and see the full Sunbrella process in action—from fiber production and weaving to finishing, R&D, and performance testing.


Workshops and Product Demos


The day will also be filled with product demos and expert-led workshops, including:


The Makers Meet is designed to spark imagination, foster connections, and help creators elevate their craft with knowledge and resources.


“Trivantage strives to be a resource that supports and strengthens our industry,” says Katelyn Bell, Furnishings Marketing Manager at Trivantage. “Hosting similar events in other markets has shown us how valuable it is for makers to collaborate, learn, and network, so we wanted to provide a platform for workrooms and upholstery shops to do just that.”


Advanced reservations are required, so don’t wait to secure your spot. Tickets are $85, including lunch. WCAA members are eligible for a special discount and should reach out to their Trivantage representative for more information.


The WCAA has reserved a room block for $279 per night at the Hilton Garden Inn Anderson, conveniently located just minutes from the Sunbrella plant. Reserve your room here before April 6.


Don’t miss this opportunity to connect, learn, and grow with fellow makers. Reserve your ticket today!