Market Corner Blog

Updated regularly, the Trivantage Market Corner Blog spotlights new products, industry updates, and growth opportunities for you and your business.

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Advanced Textiles Expo: See You in Orlando!

Advanced Textiles Expo 2023 is just over two months aways, so be sure to reserve your spot now. The flagship show for the industrial textiles industry will be held Nov. 1-3 at the Orange County Convention Center in Orlando, Florida, and will include the latest innovations in technology and textiles, including from Trivantage®. We invite you to visit Booth #1327 and see for yourself how you can count on Trivantage as your primary provider for new and exclusive products and services.


You won’t want to miss our game-changing marine, shade, and upholstery offerings, including Quilted Marine Upholstery Panels featuring Sunbrella® Horizon®. We’ll also detail a new membership program custom built for you, launch a new anniversary color with Serge Ferrari, demonstrate our Awning Composer® software, and tell you about Engineering Services available through Trivantage. We have so much more planned, so be sure to register today.


During the Expo, Andrew Medley, our regional sales manager, will present a Campfire education session on the show floor titled “Digital Printing: Unique Solution Offering That Differentiates.” His session, scheduled for 3:30 p.m. on Wednesday, Nov. 1, will answer a fundamental question – What is digital printing? – and demonstrates how, if you can imagine it, it can be printed. You’ll learn how anything is possible, from basic patterns/stripes to photography that shows intricate details – all with photo-quality results. Join us and see firsthand how digital printing is ideal for commercial applications looking to brand themselves and draw consumers’ eyes to their business.


So, now it’s time to register, and you can apply VIP discounts from Trivantage to access the Expo. When registering, apply code EX23VIPTRI for a free Show Floor Registration or code EX22TENTRI for 10% off the All Access or Expo Plus registration packages. To register, go to AdvancedTextilesExpo.com/Register and click the Attendee button to begin. Once on the Registration Details page, click either All Access, Expo Plus, or Show Floor Registration. Then on the Shopping Cart page, enter your choice of discount codes and apply the discount.


Click on Advanced Textiles Expo for complete details on registration, accommodations, show schedules, educational offerings, conferences, and workshops designed with members in mind. Watch this space next month for additional previews on the Expo, all with an eye on our commitment to your success over the long term.


See you at Booth #1327 in Orlando!


Advanced Textiles Expo: Digital Printing Solutions from Trivantage®

In today’s ever-evolving business landscape, businesses and consumers alike want to set themselves apart through unique personalized displays. This comes in the form of different expressions, and one trend that helps differentiate the look of businesses is digital printing solutions. Digital printing offers both personal and commercial customization, and requests for custom awning products is estimated to be as high as 40%.


We invite you to join Trivantage at Advanced Textiles Expo 2023 and learn how digital printing is ideal for commercial applications looking to brand themselves and draw consumers’ eyes to their business. Our very own Andrew Medley will present a Campfire education session on the show floor titled “Digital Printing: Unique Solution Offering That Differentiates.” His presentation will outline what to consider when reviewing an opportunity, including:


  • How to work with the client (pattern resolution, color matching, sampling costs)
  • How to fabricate the project (pattern matching, width for length)
  • Choosing the right product (FR codes, printing process, warranty)

We hope you can join us at 3:30 p.m. on Nov. 1 as Andrew demonstrates how, if you can imagine it, it can be printed.


If you haven’t already registered for the Expo, it’s time to reserve your spot. The flagship show for the industrial textiles industry will be held Nov. 1-3 at the Orange County Convention Center in Orlando, Florida. The Trivantage team looks forward to seeing you at Booth #1327 and sharing the latest on our game-changing marine, shade, and upholstery offerings, including Quilted Marine Upholstery Panels featuring Sunbrella® Horizon®.


When registering, be sure to use VIP discounts available from Trivantage. You can apply code EX23VIPTRI for a free Show Floor Registration or code EX22TENTRI for 10% off the All Access or Expo Plus registration packages. To begin, click the Attendee button at AdvancedTextilesExpo.com/Register. Once on the Registration Details page, click either All Access, Expo Plus, or Show Floor Registration. Then on the Shopping Cart page, enter your choice of discount codes and apply the discount.


While in Orlando, check out the website Visit Orlando for suggestions on outdoor attractions to experience, the Orlando Museum of Art and other museums to wander, and, of course, and more than a dozen theme parks to visit, including one led by a certain mouse. Your schedule is certain to be jammed during the Expo, but if you have an opportunity to explore Orlando, we think you’ll find plenty to see and do in the fourth-most visited city in the U.S.


Click here for the complete Expo schedule and visit Advanced Textiles Expo for everything you need to ensure a successful show.


See you at Booth #1327!


ATA Expo: See You Next Week

It’s almost go time: We are mere days away from seeing you at Booth #1327 at ATA Expo on Nov. 1-3 in Orlando. If you haven’t already reserved your spot at the flagship show for the industrial textile industry, Trivantage® has you covered.


When registering, apply code EX23VIPTRI for a free Show Floor Registration or code EX22TENTRI for 10% off the All Access or Expo Plus Registration packages. Go to AdvancedTextilesExpo.com/Register now. The flagship show for the industrial textiles industry will be held Nov. 1-3 at the Orange County Convention Center in Orlando, Florida, and will include the latest innovations in technology and textiles, including from Trivantage®. We invite you to visit Booth #1327 and see for yourself how you can count on Trivantage as your primary provider for new and exclusive products and services.


When you visit us at Booth #1327, you will see for yourself the quality products and innovative solutions behind our game-changing marine, shade, and upholstery offerings, including:



While at the Expo, be sure to join our Campfire education session on digital printing at 3:30 p.m. on Nov. 1. Andrew Medley, our regional sales manager, will present a session on the Expo floor titled “Digital Printing: Unique Solution Offering That Differentiates.” If you know Andrew, you know his background in sales training makes him the perfect presenter to lead a discussion on how digital printing can propel business growth. The central tenant of his presentation – if you can imagine it, it can be printed – includes examples of how businesses of every size have deployed the technique with impressive results.


For agendas and details on the full Expo experience, click on ATA Expo. For real-time updates from Trivantage during the Expo, follow us at Facebook, Instagram, and LinkedIn – and be sure to tag us if you share your visit to our booth on your pages. We look forward to seeing you next week and learning how we can partner with you every step of the way.


See you at Booth #1327!


Steve Ellington Receives Chairman’s Award from ATA

We could not be prouder to share that Steve Ellington, who is retiring in January after a 41-year career at Glen Raven, including more than 15 years as president of Trivantage®, was honored with the Chairman’s Award at ATA’s annual meeting during Advanced Textiles Expo. Steve was not expecting the award, which made the surprise ceremony even more special for those of us who have been honored to be a part of this industry legend’s team.


Steve has made a significant contribution to the growth of Glen Raven’s global business since joining the company in 1983. He served as president and general manager of Glen Raven Custom Fabrics – Global and was instrumental in the acquisition of Dickson-Constant, which established Glen Raven as a global company. He was also instrumental in forming Trivantage, one of Glen Raven’s largest global subsidiaries, and has led our company since its founding in 2008. Steve also has served on ATA’s board of directors and is a former board chair, and in 2022 he was recognized as an Honored Life Member of ATA for his distinguished contribution to the textile industry.


The Chairman’s Award, formerly called the President’s Award of Merit, is only given when the ATA chairman of the board feels there is an individual worthy of special recognition for their unique contribution to the industry. Previous recipients of this prestigious industry award include Allen Gant, Jr., former CEO of Glen Raven, and Roger Gant, Jr., also a former Glen Raven CEO who led the team that created Sunbrella®. Perfect company indeed.


We also demonstrated Awning Composer®, an easy-to-use rendering software designed to move products to production in half the time, and shared real-time show floor highlights on our social channels: Facebook, Instagram, and LinkedIn. Be sure to check out our Revival Blue, and give us a follow on all of our channels so you won’t miss the latest news and information on project applications, fabricator experiences, and more.


In a recent interview for Glen Raven’s customer magazine, Raven, Steve was asked what’s next for him in 2024 and beyond. His answer indicates he won’t be going far:


“In the short term, I’ll unplug, relax, and refocus. Longer term, I suspect I’ll remain involved in an industry that has been so good to me. Once textiles are in your blood, they become part of who you are. I don’t see that changing.”


Cheers to our mentor and friend!



What a Week at Advanced Textiles Expo

We enjoyed seeing so many of you at Advanced Textiles Expo in Orlando earlier this month. Thank you for taking the time to visit the Trivantage® booth, meet with our team, and share updates on your projects and insights from your customers. We appreciate the opportunity to partner with you every step of the way as you bring your customers’ visions to life.


If you were not able to attend ATE, make sure you check out the latest new products and services from Trivantage, including:




two men speaking in Trivantage booth at Advanced Textiles Expo


We also demonstrated Awning Composer®, an easy-to-use rendering software designed to move products to production in half the time, and shared real-time show floor highlights on our social channels: Facebook, Instagram, and LinkedIn. Be sure to check out our Revival Blue, and give us a follow on all of our channels so you won’t miss the latest news and information on project applications, fabricator experiences, and more.


On behalf of everyone at Trivantage, thank you for your partnership. We hope you and your family have a wonderful holiday season.



Cheers: Serge Ferrari, Trivantage Toast Custom Anniversary Color

We were thrilled to join Serge Ferrari Group at their booth at Advanced Textiles Expo for a champagne toast on the debut of a new custom anniversary color for their best-selling exterior solar protection fabric. To celebrate 25 years of Soltis® Proof 502, this industry-leading waterproof membrane fabric is now available in Revival Blue.


“Trivantage® values the partnerships we share with our customers and appreciates the opportunity to serve them in ways that bring us closer together – and partnership is key to why we are so proud to partner with Serge Ferrari on this new custom color,” Bret Kelley, vice president of sales, said in toasting the color with Ilse Beterams, vice president, North America for Serge Ferrari.


“As our friends at Serge Ferrari noted, Revival Blue relates to the trends we are now seeing in urban renewal and with the revival of fabrics within the awning industry,” Kelley added. “Fabrics provide versatility in design options, and as our urban areas continue to grow, urban design must do the same. Revival Blue represents evolution and adaptation, and Trivantage is quite proud to be the exclusive distributor of this new color.”


Soltis Proof 502 is a waterproof, durable, lightweight, and easy-to-clean fabric that delivers superior flexibility and strength to allow creative freedom of shape and size for various outdoor applications. This cutting-edge fabric is ideal for awnings, pergolas, shade sails, light structures, and fixed shading systems. Trivantage is the exclusive provider of Revival Blue.


Count on Soltis Proof 502 for a desirable satin finish and a PVDF coating on each side for long-term dirt resistance. Offered in 40 total colors, including the new Revival Blue, the fabric is backed by a 10-year warranty from this leader in designing, developing, and manufacturing innovative composite fabrics.


Click here for more information on Soltis Proof 502. You can also contact your Trivantage sales representative or call us at 800-786-1876.



Discover the NEW Designer & Workroom Experience at Trivantage.com

Trivantage® exhibited at the Custom Workroom Conference for the first time in October, and our team is pleased to report strong attendance and a surge of interest in decorative projects at an event created by and for workroom owners. With 80 exhibitors and more than 300 attendees, the one-day show brought together those who have turned a love of creating window treatments, upholstered furniture, and soft furnishings into successful businesses.


It was clear from the conference that it is succeeding in its mission to strengthen the workroom industry through quality education and relationships with other workroom professionals. We experienced this firsthand at the Trivantage booth and in education sessions focused on new methods, timeless techniques, and inspiring ideas. Our team also shared insights on fabrics and accessories for design-minded fabricators, top shelf workrooms, upholstery shops, interior designers, and decorative jobbers. One lucky visitor to our booth entered our drawing and won a 1961 Tote, an everyday tote made with Sunbrella® and named after the year the legendary performance fabric was founded.


At Trivantage, our new Designer & Workroom site streamlines your search for high-performance fabrics, hardware, and professional supplies from industry-leading brands. Browse fabrics by color, pattern, or collection while stocking your workroom or upholstery shop with fabrication essentials. Designers will discover a wide array of upholstery fabrics, including Sunbrella brands, our exclusive Aura Collection, BellBloc® cushion liners, and Phifertex® mesh, among others.


You won’t want to miss our trending colors designed to bring your client’s vision to life. Jump start your fabric search by hopping into eight popular color categories and browsing high-performance fabrics sure to complement any mood board. Becoming a new customer is an easy process, and you will enjoy online ordering and fast shipping from the industry’s largest selection.


To ensure personalized service, our customer care teams are dedicated to knowing and serving your business. Meet our Designer & Workroom team at our new site, or you can call us at 800-786-1876.


IFAI Expo: See You in Charlotte

The final countdown is on: We are less than two weeks away from reconnecting with you in person at Trivantage Booth #1627 at IFAI Expo in Charlotte.


It’s still not too late to reserve your spot at the flagship show for the industrial textile industry on Oct. 12-14 at the Charlotte Convention Center. When registering, you can apply code EX22VIPTV for a free “Show Floor Registration” package or code EX22TENTV for 10% off the “All Access Registration” or “Expo Plus Registration” packages. To register, go to IFAIexpo.com/Register. Once you have selected your package, your discount code will be applied in the shopping cart.


Be sure to make plans to attend our Campfire education session at 11 a.m. on Oct. 12 titled “Effective Ways to Use Social Media To Drive Sales.” This timely, topical program on the impact of social media on businesses of every size was designed with you in mind. We’ll share strategies for using Facebook and Instagram to engage with your customers and, perhaps more importantly, how to use these platforms to generate sales.


Of course, when you visit Booth #1627 you can see for yourself the quality products and innovative solutions behind our game-changing marine and shade offerings, including:


  • Hydrofend® cover fabrics – Hydrofend is a solution-dyed polyester with a proprietary high-performance back coating. Click here for a complete listing of 13 available colors, including our two newest colorways, Mahogany Brown and Hunter Green.
  • Marine Shade Fly – A Marine Shade Fly offers convenient, easy shade when needed the most. This easy-on-and-off application provides a cool, comfortable on-board boating experience, and you will see our premium boat shade poles and most popular shade fabrics firsthand at IFAI Expo.
  • Engineering Services – Don’t miss Awning Composer®, an easy-to-use rendering software designed to move projects to production in half the time. Stop by our booth to learn how a simple, three-step process assists licensed engineers in all 50 U.S. states in providing the technical information needed for them to run load calculations on your projects.

See you in Charlotte!


Are You Registered for IFAI Expo?

If you haven’t already registered, it’s time to reserve your spot at IFAI Expo. The flagship show for the industrial textile industry will be held Oct. 12-14 at the Charlotte Convention Center in the heart of North Carolina’s largest city, and we can’t wait to connect with you in person at Booth #1627.


While at the Expo, we hope you will make plans to attend our Campfire education session at 11 a.m. on Oct. 12 titled “Effective Ways to Use Social Media To Drive Sales.” Ron Paratore, our outside sales representative, and Kelsey Adamson, a senior public relations manager at our marketing partner Wray Ward, will cover social media basics for businesses of every size, the impact of this constantly evolving media on connecting with customers and prospects, and tips for identifying fresh content and sharing your customers’ success stories. You won’t want to miss a conversation that’s sure to be as engaging and interactive as it is informative.


You also can receive VIP discounts from Trivantage to access the Expo. When registering, you can apply code EX22VIPTV for a free “Show Floor Registration” package or code EX22TENTV for 10% off the “All Access Registration” or “Expo Plus Registration” packages. To register, go to IFAIexpo.com/Register and click the Attendee button to begin. Once on the Registration Details page, click either All Access, Expo Plus, or Show Floor Registration. Then on the Shopping Cart page, enter your choice of discount codes and the discount will be applied.


Be sure to also click on IFAI Expo for details on registration, accommodations, show schedules, and educational offerings designed with members in mind. Watch this space next month for additional previews on the Expo and how you can see for yourself the quality products and innovative solutions behind game-changing marine and shade offerings from Trivantage.


See You in Nashville at IFAI Expo

 

We look forward to seeing you at IFAI Expo 2021 on Nov. 2-4 in Nashville. The Expo is the industrial fabrics industry’s flagship show, and next week’s event will be an opportunity for us to reconnect with you one-on-one to discuss your business needs.


At Trivantage, your business is our business. Our goal is to be the trusted advisor you turn to for the tools you need to grow your company, and we welcome you to experience the Trivantage difference at IFAI. Please visit Booth #1722 and see for yourself the quality products and innovative solutions behind our game-changing marine and shade offerings.


While at the Expo, we hope you can join Brett Baird, Trivantage southern regional sales manager, who will host a campfire education session highlighting the benefits of working with fabric shade structures vs. alternative materials. You won’t want to miss his session at 11 a.m. Central on Tuesday, Nov. 2, and he will be on hand afterwards to answer any questions.

 

Click on IFAI Expo for details on directions, agendas, and educational offerings designed with members in mind.