Market Corner Blog

Updated regularly, the Trivantage Market Corner Blog spotlights new products, industry updates, and growth opportunities for you and your business.

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New Benefits: Trivantage Plus™ Adds Industry Partners

At Trivantage® , we’re always looking for new ways to bring value to our customers. That’s why recently enhanced Trivantage Plus, the industry’s first customer membership program. Edward Segal, Inc. and CADeffects are the newest partners to join 11 other brands, offering exclusive discounts and benefits to members.



Edward Segal Inc. is the only made-in-the-USA company to offer fastening solutions for eyelets, grommets, rivets, and snap fasteners. Trivantage Plus members will now receive their choice of a free grommet tool set or snap fastener tool set (~$475 value!) with the purchase of a Model 3P6 or 3P6-X Portable Pneumatic Press. Designed for efficiency, these machines punch holes and install grommets with washers in a single cycle, accommodating a wide range of industrial fabrics.


Trivantage Plus members can save 5% on the Leica ICON iCS50 Laser Measurement System through CADeffects, which amounts to nearly $1,500 in savings. This machine is the state-of-the-art construction sensor that handles both simple and complex layout and 3D measurement tasks, combining the precision of laser technology with the innovative Leica vPen— the first-ever remote measurement pen.


Edward Segal, Inc. and CADeffects join Albany Foam & Supply, Inc., AP Consulting, Autometrix, Awning Composer, Consew, Fabric Tattoo, Meistergram, Miller Weldmaster, MPanel, Shade Sail University, and TagTime USA on the Trivantage Plus partners list.


In addition to growing its partner network, Trivantage has added the following benefits for members since launching the program in 2023:

  • Discounts on select Trivantage products

  • Complimentary memo samples with free shipping

  • Exclusive access to “Shop Talk,” virtual, educational product and business seminars

  • Flat-rate, same-day shipping

  • Reduced restocking fees

Don’t miss out on member-only perks—join or renew Trivantage Plus today! Reach out to your sales representative or call 800-786-1876 to claim your benefits.


Performance on Deck: A Marine Seminar for Fabricators to Learn and Connect

Seeking continued education and networking opportunities in the world of marine fabrication? Look no further than our new, traveling seminar – Performance on Deck – where we explore emerging trends, product applications, and what it takes to run a successful business in today’s landscape.


At this event, you’ll gain knowledge on best practices from industry experts, watch live demonstrations, connect with peers and expand your network, and discover innovative products from trusted brands at a vendor market. Past presentation topics have included: U-Zip, Why Sunbrella, Clear Vinyl 101, Tools Needed to go Digital, Knowing your Worth, and more – and they’re evolving with each seminar.


“It’s nice to be surrounded by others in the industry and to get reenergized about what I’ve chosen to do as my profession,” Rebecca Segrest, owner of Off Season Canvas, said at the most recent seminar. “It’s fun to hear other voices, what they’re engaging in and the way the market is increasing across the board.”


So far, Performance on Deck has been held in Baltimore, Maryland; City of Industry, California; and St. Augustine, Florida, with plans to continue in new locations.


If you’re interested in attending a future seminar, contact your local representative.

Advanced Textiles Expo 2025: Sign Up for Free, On Us

Advanced Textiles Expo 2025 is just over two months away—have you registered? There’s still time to secure your spot, and Trivantage® has you covered with VIP discounts! Join thousands of attendees at the industrial textile industry’s flagship tradeshow in Indianapolis for free, compliments of Trivantage. Click here to register, then enter code EX25VIPTRI at checkout to save up to $189.



The expo will be held Nov. 5-7, 2025 at the Indiana Convention Center, showcasing the newest innovations and the latest technology and textiles in the marketplace. This year, the show is co-located with the Sun Shading Expo North America, the only U.S. show where the interior and exterior sun shading industry meets.



We invite you to visit us at Booth #1129 and see for yourself the tools we offer to grow your business. We’ll be showing off new products and services catered to the marine and shade markets, like:


Additionally, don’t miss the opportunity to learn about Trivantage Plus™, the industry’s first membership program that offers tailored support, just for you. With exclusive benefits like flat-rate shipping, industry partner specials, and product discounts not available anywhere else, this program offers savings you can’t afford to skip.



Make your plans to attend and connect with like-minded peers and industry partners who will help move your business forward. We look forward to seeing you at Booth #1129 and discussing how Trivantage can help you get the job done!

Make the Most of Your Visit to Indianapolis: ATE 2025

Advanced Textiles Expo 2025 and Sun Shading Expo North America are ready to take the Racing Capital of the World by storm! Outside of enjoying the tradeshow, Indianapolis offers plenty of vibrant ways to make the most of your visit in early November.



Discover Local Gems
The Indiana Convention Center is conveniently located downtown, just steps from White River State Park and a cluster of museums and attractions. Plus, did you know that Indy has more monuments and memorials than any U.S. city outside of Washington, D.C.? With plentiful parking and a straightforward grid layout, this area provides plenty to do after the show floor closes. Carve out some time to indulge in the culinary and brewery scene, experience art and culture, or stroll through unique neighborhoods. Get the complete guide to visiting Indy here!


Join us at Pub Night on Nov. 4
Kick off ATE with an evening of networking and fun! Trivantage® is proud to sponsor Pub Night alongside the Professional Awning Manufacturers Association, ATA Canada, and Fabric Structures Association at Pins Mechanical. Connect with peers, share ideas, and unwind over games and drinks from 7 to 9 p.m. Space is limited, so keep and eye out for the event RSVP!


Register for Free
Not registered for the expo yet? Trivantage has you covered: enter code EX25VIPTRI at checkout to save up to $189, and get access to both shows. Don’t forget to stop by Booth #1129 to see us!


Back by Popular Demand: Marine Fabricators Conference Returns to Savannah, GA

Kick off 2026 with three action-packed days of learning, networking, and hands-on experiences to grow your skills and your business. From upholstery foam deep dives to AI tools, patterning, and strategies for putting value on your hard work, there’s something in store for every marine fabricator at the Marine Fabricators Conference from Jan. 8-10, 2026.



And it’s not all seminars—enjoy the Fabricator’s Olympics, the annual costume party, an offsite tour of Thunderbolt Marine and a full exhibitor show floor! Find the full schedule and details here, including how to enter competitions.


On Friday, Jan. 9, visit us at booth #13 to explore our latest marine products, get expert advice, and take advantage of our exclusive show special.


Register by Oct. 31 to lock in the best price—don’t miss out on the marine event of the year!


On the Road with Trivantage®: Where We’ve Been and Where to Find Us Next

While our days at Trivantage are anchored in fulfilling your orders and rolling out new performance products, our absolute favorite moments involve connecting directly at industry trade shows and conferences.



Being out on the floor gives us a first-hand look at the real-world fabrication and business challenges professionals face daily, allowing us to source and deliver future-forward solutions that help your business grow.



Here is a look back at where we've been so far in 2026, and a sneak peek at where you can catch us in the fall.



International Window Coverings Expo



We kicked off the spring season by connecting with designers and fabrication peers in the window coverings space. Our discussions on the floor gave us incredible insight into what workrooms need to stay highly competitive as interior window fashions continue to evolve.



The Makers Meet



Designed to spark imagination and help custom fabricators elevate their craft, the second annual Makers Meet was a major highlight. We loved welcoming creators to the Sunbrella® plant in Anderson, South Carolina, for behind-the-scenes tours and meaningful community connections.



Furniture Manufacturing Expo



We headed to Charlotte, North Carolina, to put our specialized product selections in front of the region's top upholstery and manufacturing professionals. It was a fantastic opportunity to showcase our latest high-performance residential and commercial textiles.




Make sure to add these upcoming trade shows to your calendar so you can connect with us in person:

  • Fall Casual Market Atlanta - September 15-18: We're heading to Atlanta to preview the next big wave of outdoor living design trends. Catch up with our team to explore what's next in weather-resistant, luxury exterior fabrics.


  • Custom Workroom Conference - September 28-30: The countdown is officially on for the industry's only dedicated event for soft furnishing workrooms. Stop by Booth #45/56 to see our specialized fabrics and tools, and catch the exclusive reveal of the all-new Sunbrella Fusion Collection.


  • Performance on Deck - September: During this travel seminar, we'll explore the evolving world of marine fabrication and hear from leading suppliers on emerging trends, product applications, and what it takes to run a successful business in today's landscape. Stay tuned for additional details.


  • Advanced Textiles Expo - November 3-5: We will be closing out our major show season in Orlando, Florida, at the premier event for industrial and specialty fabrics. Come test our latest hardware innovations, talk shop with our technical experts, and learn how to maximize your Trivantage Plus™ membership perks.


  • MFA Regional Workshops: We'll be connecting with marine canvas and upholstery professionals during these hands-on, localized events featuring live demonstrations, shop tours, and equipment showcases to help fabricators improve shop layout, material handling, and sewing techniques. See you during two stops:
    • MFA Mid-Atlantic Regional Workshop - September 11-12
    • MFA Northwest Regional Workshop - October 16-17




Advanced Textiles Expo: Digital Printing Solutions from Trivantage®

In today’s ever-evolving business landscape, businesses and consumers alike want to set themselves apart through unique personalized displays. This comes in the form of different expressions, and one trend that helps differentiate the look of businesses is digital printing solutions. Digital printing offers both personal and commercial customization, and requests for custom awning products is estimated to be as high as 40%.


We invite you to join Trivantage at Advanced Textiles Expo 2023 and learn how digital printing is ideal for commercial applications looking to brand themselves and draw consumers’ eyes to their business. Our very own Andrew Medley will present a Campfire education session on the show floor titled “Digital Printing: Unique Solution Offering That Differentiates.” His presentation will outline what to consider when reviewing an opportunity, including:


  • How to work with the client (pattern resolution, color matching, sampling costs)
  • How to fabricate the project (pattern matching, width for length)
  • Choosing the right product (FR codes, printing process, warranty)

We hope you can join us at 3:30 p.m. on Nov. 1 as Andrew demonstrates how, if you can imagine it, it can be printed.


If you haven’t already registered for the Expo, it’s time to reserve your spot. The flagship show for the industrial textiles industry will be held Nov. 1-3 at the Orange County Convention Center in Orlando, Florida. The Trivantage team looks forward to seeing you at Booth #1327 and sharing the latest on our game-changing marine, shade, and upholstery offerings, including Quilted Marine Upholstery Panels featuring Sunbrella® Horizon®.


When registering, be sure to use VIP discounts available from Trivantage. You can apply code EX23VIPTRI for a free Show Floor Registration or code EX22TENTRI for 10% off the All Access or Expo Plus registration packages. To begin, click the Attendee button at AdvancedTextilesExpo.com/Register. Once on the Registration Details page, click either All Access, Expo Plus, or Show Floor Registration. Then on the Shopping Cart page, enter your choice of discount codes and apply the discount.


While in Orlando, check out the website Visit Orlando for suggestions on outdoor attractions to experience, the Orlando Museum of Art and other museums to wander, and, of course, and more than a dozen theme parks to visit, including one led by a certain mouse. Your schedule is certain to be jammed during the Expo, but if you have an opportunity to explore Orlando, we think you’ll find plenty to see and do in the fourth-most visited city in the U.S.


Click here for the complete Expo schedule and visit Advanced Textiles Expo for everything you need to ensure a successful show.


See you at Booth #1327!


Advanced Textiles Expo: See You in Orlando!

Advanced Textiles Expo 2023 is just over two months aways, so be sure to reserve your spot now. The flagship show for the industrial textiles industry will be held Nov. 1-3 at the Orange County Convention Center in Orlando, Florida, and will include the latest innovations in technology and textiles, including from Trivantage®. We invite you to visit Booth #1327 and see for yourself how you can count on Trivantage as your primary provider for new and exclusive products and services.


You won’t want to miss our game-changing marine, shade, and upholstery offerings, including Quilted Marine Upholstery Panels featuring Sunbrella® Horizon®. We’ll also detail a new membership program custom built for you, launch a new anniversary color with Serge Ferrari, demonstrate our Awning Composer® software, and tell you about Engineering Services available through Trivantage. We have so much more planned, so be sure to register today.


During the Expo, Andrew Medley, our regional sales manager, will present a Campfire education session on the show floor titled “Digital Printing: Unique Solution Offering That Differentiates.” His session, scheduled for 3:30 p.m. on Wednesday, Nov. 1, will answer a fundamental question – What is digital printing? – and demonstrates how, if you can imagine it, it can be printed. You’ll learn how anything is possible, from basic patterns/stripes to photography that shows intricate details – all with photo-quality results. Join us and see firsthand how digital printing is ideal for commercial applications looking to brand themselves and draw consumers’ eyes to their business.


So, now it’s time to register, and you can apply VIP discounts from Trivantage to access the Expo. When registering, apply code EX23VIPTRI for a free Show Floor Registration or code EX22TENTRI for 10% off the All Access or Expo Plus registration packages. To register, go to AdvancedTextilesExpo.com/Register and click the Attendee button to begin. Once on the Registration Details page, click either All Access, Expo Plus, or Show Floor Registration. Then on the Shopping Cart page, enter your choice of discount codes and apply the discount.


Click on Advanced Textiles Expo for complete details on registration, accommodations, show schedules, educational offerings, conferences, and workshops designed with members in mind. Watch this space next month for additional previews on the Expo, all with an eye on our commitment to your success over the long term.


See you at Booth #1327 in Orlando!


Cheers: Serge Ferrari, Trivantage Toast Custom Anniversary Color

We were thrilled to join Serge Ferrari Group at their booth at Advanced Textiles Expo for a champagne toast on the debut of a new custom anniversary color for their best-selling exterior solar protection fabric. To celebrate 25 years of Soltis® Proof 502, this industry-leading waterproof membrane fabric is now available in Revival Blue.


“Trivantage® values the partnerships we share with our customers and appreciates the opportunity to serve them in ways that bring us closer together – and partnership is key to why we are so proud to partner with Serge Ferrari on this new custom color,” Bret Kelley, vice president of sales, said in toasting the color with Ilse Beterams, vice president, North America for Serge Ferrari.


“As our friends at Serge Ferrari noted, Revival Blue relates to the trends we are now seeing in urban renewal and with the revival of fabrics within the awning industry,” Kelley added. “Fabrics provide versatility in design options, and as our urban areas continue to grow, urban design must do the same. Revival Blue represents evolution and adaptation, and Trivantage is quite proud to be the exclusive distributor of this new color.”


Soltis Proof 502 is a waterproof, durable, lightweight, and easy-to-clean fabric that delivers superior flexibility and strength to allow creative freedom of shape and size for various outdoor applications. This cutting-edge fabric is ideal for awnings, pergolas, shade sails, light structures, and fixed shading systems. Trivantage is the exclusive provider of Revival Blue.


Count on Soltis Proof 502 for a desirable satin finish and a PVDF coating on each side for long-term dirt resistance. Offered in 40 total colors, including the new Revival Blue, the fabric is backed by a 10-year warranty from this leader in designing, developing, and manufacturing innovative composite fabrics.


Click here for more information on Soltis Proof 502. You can also contact your Trivantage sales representative or call us at 800-786-1876.



Inside Shades of Innovation: New Shade Seminar Fosters Community, Learning

Beyond supplying materials, our mission is to help our customers excel in their craft by equipping them with knowledge and resources. We’ve doubled down on that effort by launching several new educational experiences, including Shades of Innovation: a seminar exploring all things shade sail..



Our inaugural seminar in Los Angeles was a major success. Nearly 75 fabricators gathered to hear from the creators of Shade Sail University on topics like design, 3D rendering, theory, post and bracket installation, measuring, plus tips and tricks.


Patrick Howe, founder and CEO of Shade Sail University, gave a practical example by using a force gauge to highlight the strength of turnbuckle support and the effects of wind.


“You’re not designing for a sunny day—you’re designing for a day like today,” Howe said, as gusts of wind whipped through the area.


Catch a glimpse as he stands on top of a sail to demonstrate. Though he tightened the turnbuckle by hand for the purposes of demonstration, two wrenches are needed for tightening on an install.



More than just education, attendees walked away with a stronger sense of community. Oscar Guadarrama from SombraTeck particularly enjoyed being able to relate to others in the industry on common challenges.


“Pretty much everybody here has the same problems that we encounter,” Guadarrama said. He noted that contacts he made at the seminar will be useful when issues arise in the future, “so we can solve them quickly and more easily.”


Jerry Margrave, owner of Specialty Trim and Awning in Bakersfield, California, said he was able to make valuable business connections and share resources with peers.


“The more people I meet, the better it is for my business,” Margrave said.


Lori Plata, a Trivantage customer care representative, recommends that anyone in the shade industry or looking to enter should attend future Shades of Innovation seminars for the collaborative atmosphere.


“It’s a lot of shade shops learning from each other,” Plata said. “This seminar is a huge resource for learning tips and tricks—anything from upselling to thread usage to profitability…you name it.”


This event is the latest in a series by Trivantage. In 2025, we introduced The Makers Meet for workroom and upholstery professionals, which returns on May 8, 2026. We also continue to host Performance on Deck marine fabrication seminars across the country.


Stay tuned for seminars happening near you soon!